What is Video Marketing?
The definition is not complex- It is the use of video to promote
your product or service. A strong marketing campaign that uses video such as corporate
training videos, explainer videos, and how-to videos? Viral videos and the list
continues...
Benefits of Video Marketing
· Video is a Gold mine for SEO
Videos increase search engine ranking but you
have to target audience. YouTube is the second largest search engine after google.
What’s better YouTube is owned by google so a video can work wonders for your
SEO.
·
Videos boost conversion rates: A study found that 57 percent of the
audience tends to buy a product by seeing the video demonstration of the product
online. So, It enhances sales of a product to a great extent thereby expanding your
business.
·
Video is Emotional: Video makes an emotional appeal in a person's brain. You are able to
attach face with a concept. The impact of a video on a human is more as
compared to reading a text.
·
Endless Platforms to Broadcast: There are endless platforms to
broadcast a video such as YouTube, Broadcasting Channels, Video boards, and
street marketing. Users have smartphones to access videos anywhere anytime. You
can reach your audience anywhere in a cost-effective way.
·
High Retention: Studies show that retention rates are as high as 80 percent of the
information which is seen and heard. Numbers dropped to 20 percent of the
information which is seen and 10 percent of information heard. Combining video
and audio will make it powerful.
How to develop video marketing?
Video marketing is accomplished by the first
and the foremost step that is Market Research, competitive analysis and
obtaining insights into the target market. One must take into consideration What
are you trying to convey to the audience? What you want your audience to hear,
see or feel? After all this finds a production company and flip out a camera to ensure that quality is the key. The video must rise on the top from other
videos available online.
4 Secrets to Successful Video Marketing
1. Humour : According to Tim Washer
Social Media Manager at CISCO “People of corporate world get nervous when it comes
to humor or comedy as they think it doesn’t belongs here but you never know it
may help you to get your point to the audience efficiently and Economically.
Why not do a test and trial to see if it works.
Stand Out and Take a Chance in Being
Funny
2.
Educate your customers
with a video : About 65 percent of the audience
are visual learners? The main purpose of making a video is to educate the audience, for instance, you can tell the customers how to use your product or services or
you can create a webinar to showcase your industry knowledge, position your
brand as a thought leader. Videos can be based on success stories and how that
customer has benefitted by using your product or services.
3.
Make your video feature
best 10 seconds ever : Most of the users will click
away from a video in ten seconds or less. Short and to the point is expected
from video experts online. Try to generate their curiosity by asking questions
and using teasers to hook their attention right away.
Video
should convey its value immediately and answer the question “why should I watch
it? ”It is because it makes them laugh, inspires them or teaches them something
in an innovative way.
4.
Optimize the Video for
SEO : There are various tactics by which your
videos can be easily found on search engines. It is important to enabling
embedding on your video which will help you receive inbound marketing links.
Ensure that your videos are tagged and provided with descriptions and unique
titles.
To conclude, spreading the video across the market has become easy these days
with the advancement in technology. Making of the video needs knowledge of
human psychology and creativity. The blend of these components makes it
possible to create real miracles of advertising at a minimal cost.
If you want to know more about video marketing then you can visit here.
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